Corporate strategy is really just a fancy phrase for developing clear business objectives and how you go about achieving those objectives.
All of our objectives vary and our personal objectives can impact on our business objectives in different ways – some people want to grow a business that is capable of sustaining their lifestyle whilst others want to grow a business so that they can raise outside capital and ultimately sell or float the business.
The transition from start-up (where it is either feast or famine and there are few resources available) to substantial small business requires considerable management and structure. In all cases this transition is very much driven by the personal ambition of the person or persons behind the business.
In order to develop a coherent strategy you need to establish what your objectives are and where you want to get to in say 3 to 5 years.
This end goal then needs to be broken down into manageable chunks with short term goals – what can be achieved in the next three to six months. You then need to consider what resources you need to achieve your goals.
Usually the scarcest resource in any small business is cash – it always seems to go out before it comes in!
Carbon Accountancy can assist you in developing your strategy, building short term budgets and longer term business plans and help you to raise additional finance – either bank loans or equity from outside investors. It is never too early to start planning for the future and setting realistic goals for your business.
In the medium term your goals may include expanding your business through acquisition. Carbon Accountancy can assist you in identifying and assessing potential businesses to be acquired, performing due diligence on them and financing the acquisition itself.
In the longer term your goal may include selling or floating your business on the Stock Exchange. Carbon Accountancy can assist you through this process, ensuring that it is done in the most tax efficient manner.